Samsung India on Thursday said it would invest US$20 million on its expansion plans and for Research and Development in the country this year
Media Release
Jun. 16, 2006

Samsung India on Thursday said it would invest US$20 million on its expansion plans and for Research and Development in the country this year, with plans to earn 27 per cent of its revenues from the IT segment.

The company plans to open 15 IT stores in the country this year.

The electronic major also launched in the Indian market its "Eye Fresh Technology" (EFT) monitors, which will have a milder effect on the human eye, in the Indian market in 15 inch and 17 inch screen size segments.

The company also claimed the distinction of having used the world's slimmest CDT monitor "Magic Green Slim", which it claims is slimmer by 15 per cent than monitors manufactured by its rivals.

The company had invested US$150 million in India since 1996 and plans to invest another US$20 million this year, Samsung India deputy managing director R Zutshi told reporters.

"On the basis of introduction of EFT range and "Magic Green Slim", we are looking at a 50 per cent growth in our CDT monitor business this year," Samsung India IT Business Vice-President Sanjay Sharma said. Samsung, he said, also expects to retain its leadership position in display products in the Indian market. At the end of Q1 this fiscal, Samsung had enjoyed a 42 per cent share in the CDT monitors and 55 per cent share in LCD monitors in India.

"IT contribution to our business is expected to be 27 per cent this year," Sharma said. "We are giving a strong thrust to our volume business this year," Sharma said adding it would be done through new product launch, aggressive consumer oriented schemes and expanding the company's channel.

With the new product line-up in EFT range and "Magic Green Slim Monitor," Samsung said it now has a range of 14 CDT monitors, available in 15, 17, 19 and 21 inches, priced in the range between Rs 4,500 (US$98) to Rs 28,000.

Samsung India on Thursday said it would invest US$20 million on its expansion plans and for Research and Development in the country this year
Media Release
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