Coke plans to conserve fresh ground water in China but not India
Harish Baliga
Jun. 5, 2007

It is a shame and insult to India. Soft drink, giant Coca-Cola, pledged on Tuesday to conserve seven of the world's most critical river basins under a $20 million plan but skipped India.

According to media release reports, The pledge was announced at the annual meeting of the World Wildlife Fund in Beijing, where the Coca-Cola Company launched a multi-year partnership with WWF to conserve and protect freshwater resources.

The Coke-WWF partnership will focus on "measurably conserving" China's Yangtze, Southeast Asia's Mekong, the Rio Grande/Rio Bravo of Southwest US and Mexico, the rivers and streams of the Southeastern US, the water basins of the Mesoamerican Caribbean Reef, the East Africa basin of Lake Malawi, and Europe's Danube River.

"We are focusing on water because this is where Coca-Cola can have a real and positive impact," Coca-Cola Chairman and CEO E Neville Isdell said.

Coke plans to conserve fresh ground water in China but not India
Harish Baliga
It is a shame and an insult to India. Soft drink, giant Coca-Cola, pledged on Tuesday to conserve seven of the world's most critical river basins under a $20 million plan but skipped India.
READ MORE>>

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